Writing Intriguing Cover Letters

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You will need a cover letter whenever you send a resume or application form to a potential employer. The letter should capture the employer's attention, show why you are writing, indicate why your employment will benefit the company, and ask for an interview. The kind of specific information that must be included in a letter means that each must be written individually. Each letter must also be typed perfectly, which may present a problem. Word-processing equipment helps. Frequently only the address, first paragraph, and specifics concerning an interview will vary. These items are easily changed on word-processing equipment and memory typewriters. If you do not have access to such equipment, you might be able to rent it. Or you might be able to have your letters typed by a resume or employment services company listed in the yellow pages. Be sure you know the full cost of such a service before agreeing to use one.

Let's go through a letter point by point.

Salutation



Each letter should be addressed by name to the person you want to talk with. That person is the one who can hire you. This is almost certainly not someone in the personnel department, and it is probably not a department head either. It is most likely to be the person who will actually supervise you after you start work. Call the company to make sure you have the right name. And spell it correctly.

Opening

The opening should appeal to the reader. Cover letters are sales letters. Sales are made after you capture a person's attention. You capture the reader's attention most easily by talking about the company rather than yourself. Mention projects under development, recent awards, or favorable comments recently published about the company. You can find such information in the business press, including the business section of local newspapers and the many magazines that are devoted to particular industries. If you are answering an ad, you may mention it. If someone suggested that you write, use their name (with permission, of course).

Body

The body of the letter gives a brief description of your qualifications and refers to the resume, where your sales campaign can continue.

Closing

You cannot have what you do not ask for. At the end of the letter, request an interview. Suggest a time and state that you will confirm the appointment. Use a standard complimentary close, such as "Sincerely yours," leave three or four lines for your signature, and type your name. I would type my phone number under my name; this recommendation is not usually made, although phone numbers are found on most letterheads. The alternative is to place the phone number in the body of the letter, but it will be more difficult to find there should the reader wish to call you.

Triumphing on Tests and at Interviews

A man with a violin case stood on a subway platform in The Bronx. He asked a conductor, "How do you get to Carnegie Hall?" The conductor replied, "Practice! Practice! Practice!"

Tests

That old joke holds good advice for people preparing for employment tests or interviews. The tests given to job applicants fall into four categories: General aptitude tests, practical tests, tests of physical agility, and medical examinations. You can practice for the first three. If the fourth is required, learn as soon as possible what the disqualifying conditions are, then have your physician examine you for them so that you do not spend years training for a job that you will not be allowed to hold.

To practice for a test, you must learn what the test is. Once again, you must know what job you want to apply for and for whom you want to work in order to find out what tests, if any, are required. Government agencies, which frequently rely on tests, will often provide a sample of the test they use. These samples can be helpful even if an employer uses a different test. Copies of standard government tests are usually available at the library.

If you practice beforehand, you'll be better prepared and less nervous on the day of the test. That will put you ahead of the competition. You will also improve your performance by following this advice:
  • Make a list of what you will need at the test center, including a pencil; check it before leaving the house.

  • Get a good night's sleep.

  • Be at the test center early-at least 15 minutes early.

  • Read the instructions carefully; make sure they do not differ from the samples you practiced with.

  • Generally, speed counts; do not linger over difficult questions.

  • Learn if guessing is penalized. Most tests are scored by counting up the right answers; guessing is all to the good. Some tests are scored by counting the right answers and deducting partial credit for wrong answers; blind guessing will lose you points-but if you can eliminate two wrong choices, a guess might still pay off.

If this article has helped you in some way, will you say thanks by sharing it through a share, like, a link, or an email to someone you think would appreciate the reference.



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